It’s never been more important to have a Facebook Page for your band/business. The one thing I hear over and over again is how organic reach is down and “no one sees my posts”. There is a reason for it and there is a way around it but you have to put a little work into it. Today’s post is about the 5 Facebook Page Do’s & Don’ts to help you get better reach and engagement on your Facebook Page posts.
DO – Create a page for your band/business
You want to create a Page to post about your band/business. This way you can get valuable insights about your audience that will assist you in getting your posts into the Newsfeed and getting engagement.
DON’T – Don’t post your band/business posts on your personal profile
You don’t want to post “business” posts on your personal profile. Especially if you are selling something. It is against the Facebook Terms of Service to do business on a personal profile. They can and will shut your profile down for this. I’ve seen it happen and it’s not pretty. Instead, post on your Page and share to your profile if you think it is relevant to people on your friend’s list. I don’t advise sharing every single post but share if you think people will respond to it.
DO – Be authentic in your posts. Show something personal that people can relate to as well as anything professional “behind the scenes” that you think is relatable.
The more authentic you are in your posts, the more relatable you become to people. This will help immensely with engagement on your posts.
DON’T – Don’t participate in share for share, like for like and follow for follow threads
Participating in these activities leaves you with Page likes from people who are most likely never going to engage with your posts. If you have 1000 likes but only 200 of them actually like your band/business it will cause your engagement to go down. You want people who truly like you, your band, or your business so they will like, comment and share your posts. The more people who are engaged with you, the better chance you have of making it to the Newsfeed and being seen.
DO – Post already viral content
If something is already viral, go ahead and share that to your Page. It will be shown to your followers and get engagement, which tells Facebook that people are responding to your posts.
DON’T – Don’t post viral content
Wait, what? Didn’t you just say to post viral content?? Yes, I did. But there is a caveat! Don’t post viral content that has nothing to do with you. If it’s something you find funny or useful, sure. But if it has nothing to do with you or your brand, DON’T share it! It will just confuse people who may be trying to figure out what you are about. We want to be true to our brands and not create any confusion.
DO – Post with a strategy
Be very strategic with your posts. Plan them out ahead of time and know what you are posting. Having a strategy will give you an edge over every other post on Facebook.
DON’T – Don’t post randomly
You don’t want to post randomly, meaning at 8am one day and 4pm the next day, then at 11:35 another day. You should be posting when your fans are online to get the best chance of engagement and interaction with your posts.
DO – Check your insights for best posting times
I can’t say enough that you should be paying attention to the insights on your page. There is so much valuable information in there. It will show you when the people who like your page are online. It will show you if they are on desktop or mobile (most people are on mobile) and other information that you can use to create a strategy for posting.
DON’T – Don’t post tons of posts. Be strategic with when and what you post.
Flooding your page with useless posts will completely work against what you are trying to accomplish.
I did a video series on my Facebook Page about this very topic. Check it out here!
Thanks for checking out my 5 Facebook Page Do’s & Don’ts. If you have any questions feel free to contact me or leave a comment below!